The Brief:
We were contacted by a beauty industry PR company with a brief to design and develop a new website for Lipofirm Pro in the UK. One of the core requirements was to integrate an SEO friendly custom directory which met their specific criteria. The purpose of the new website was to help generate new leads in the South Wales region as well as to cement a user base over a period of time. The end goal is to be recognised as the “Go-To” directory for individuals looking to source clinics in their area.