We were contacted by a beauty industry PR company with a brief to design and develop a new website for Lipofirm Pro in the UK. One of the core requirements was to integrate an SEO friendly custom directory which met their specific criteria. The purpose of the new website was to help generate new leads in the South Wales region as well as to cement a user base over a period of time. The end goal is to be recognised as the “Go-To” directory for individuals looking to source clinics in their area.
Scope of Works
To produce a brochure type website with custom directory functionality linked to a content management system. The content management system should be accessible to the PR company / Lipofirm Pro and provide them with the opportunity update and publish new treatments, information and news.
Producing the directory to the required specification was somewhat of a challenge. The system is connected to the Google Maps API which allows for real-time maps to be pulled in by the site and custom markers and tags to be overlaid. It was important we built a system that Lipofirm Pro could manage and a custom import template was developed enabling the team to upload and amend entries in-house via spreadsheet.
As a relatively new build, the Lipofirm Pro website is still in the settling phase. The team continue to work on the directory and Orangedrop offer support, guidance and a helping hand whenever required.
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