The Arena Fitness

The Arena Fitness membership Website design / development & branding

The Arena Fitness brand design and website displayed on a range of apple products

The Brief

We were approached by Jeff Boycott a Fitness instructor and extreme CrossFit trainer tasked with producing a rich and engaging membership driven Website and business brand.

Jeff had a vision to bring fitness to the masses online where they would be given the opportunity to subscribe and receive weekly work out plans. We initially began by looking at the branding brief ensuring to produce a logo mark that would not be gender biased.

The Project

A photographer was hired to spend a day alongside Jeff to snap up his culinary delights so he could offer his meals and recipes to the end users in truly mouthwatering fashion!

The Website which is built on the WordPess content management system is closely integrated with the PayPal API in order to track and monitor paid subscriptions. A client relationship management system was developed in order to fully automate the day to day run of the site.

The Arena Fitness tuna recipe on a white plate
The Arena Fitness Newport Website design on Macbook retina

The Summary

The Arena Fitness and Jeff Boycott have gone from strength to strength as a result of his strong brand recognition. Jeff has recently made several appearances on American radio stations in the capacity of “Fitness Guru”.

We continue to support Jeff in many ways and despite his incredible level of fitness and continued calorie counting, he never forgets to bring us cakes when he visits! (Good Guy Jeff)

You can visit the site by following the link below:

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